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The Most Important Book 99% of Investors Never Read

nicholasvardy.substack.com

The Most Important Book 99% of Investors…

Nick Vardy
Jan 2
5
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The Most Important Book 99% of Investors Never Read

nicholasvardy.substack.com

Robert Cialdini is no ivory tower academic. Most psychology professors conduct research on college students. In contrast, Cialdini conducts his experiments in the real world of business. Cialdini spent three years undercover, working at used car dealerships, fundraising organizations, and telemarketing firms to observe real-life examples of persuasion.

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